[FAIE: Marketing] Marketing Club Session: Interaction Trends on Digital Platforms

On the morning of 22 March 2025, at Room D105, Campus 2 of Lac Hong University, the Marketing Club held a session with the participation of a large number of students and lecturers from the major. The session featured the topic “Interaction Trends on Digital Platforms,” focusing on the changes and impacts of digital technology on how businesses and consumers interact in today’s online environment.

The topic was presented by three speakers: Ms. Nguyen Lam Thanh Hien – Business Consulting and Training Specialist; Mr. Nguyen Phuong Nam – Corporate Customer Relationship Officer; and Mr. Nguyen Pham Hong Vinh – Content Creator. The industry experts shared insights into current prominent trends, including enhanced interaction through online videos, livestreaming, and platforms such as TikTok, Instagram, and Facebook. The speakers emphasized that while traditional methods such as banner advertising and email marketing remain effective, video marketing and interactive content formats have gradually become dominant trends. This shift is particularly aligned with the preferences and behaviors of Generation Z and Generation Alpha, who primarily use mobile devices and actively participate in online communities.

In the context of the rapid expansion of social media tools, the Internet, and mobile applications, customer engagement strategies are no longer as straightforward as before. Technologies such as artificial intelligence (AI), big data, and user behavior analytics have created new opportunities for marketing strategies, enabling businesses to reach target customers more quickly and effectively than ever before.

An essential component of the session was the open discussion between students and speakers. Questions were raised regarding how to optimize digital marketing campaigns and how to build effective content strategies. Students discussed practical lessons and challenges encountered when applying theoretical knowledge in real-world contexts, particularly in measuring the effectiveness of digital marketing campaigns.

The session concluded with discussions on career opportunities in digital marketing, featuring experts from major media and marketing companies. Students had the opportunity to directly interact with and learn from professionals with extensive practical experience, thereby expanding their professional networks and gaining clearer insights into emerging industry trends.

In summary, the session provided members of the Marketing Club with a clear and in-depth understanding of evolving interaction trends on digital platforms. The information and knowledge shared will serve as valuable preparation for students pursuing careers in marketing and developing professionally in the digital business environment.